The Prescott Valley Town Council has approved of a new logo for the Town of Prescott Valley. The town’s logo hasn’t changed since 1995, but the town started making changes in late 2021. After conducting a community-wide brand perception survey, as well as coordinating with town employees and business leaders, the new logo has been created. The new logo shows “PV” above the mountains to show the town “rising above.” “PV” is written in blue and green to represent the town’s blue skies and green scenery post-monsoon season. The decision was made last Thursday to change the logo to a new and improved colorful version that will soon be seen on town vehicles, signs, and business cards throughout the city.