The Prescott Valley Event Center will have a new name. Findlay Automotive Group has signed a multi-year agreement for the naming rights for the 6,000-seat arena. The building will be known as the Findlay Toyota Center starting Saturday. A celebration of the occasion will take place at the arena from noon until 3 p.m., with a ribbon cutting ceremony set for 1 p.m. The event is free to the public. There will be games for the kids, live music, games and more.